SETH GOLDMAN
Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation's top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, creating a platform for national expansion and helping to further the reach and impact of Honest Tea's mission. Ever since the enterprise was launched out of Seth's home, the company has been a mission-driven innovator, launching the first organic bottled tea (1999) and the first Fair Trade certified bottled tea (2003). Today all Honest Tea varieties are organic and Fair Trade certified. The company continues to be recognized for its mission-driven leadership, commitment to transparency, and unconventional marketing techniques.

Under Seth's leadership, the company has initiated community-based partnerships with its Fair Trade Certified™ suppliers in India, China, South Africa, and is known for its creative marketing initiatives (The Great Recycle and The National Honesty Index) and its partnerships with TerraCycle, Arbor Day Foundation and IndoSole. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

In 2008 Seth co-founded Bethesda Green, a local sustainability initiative in Honest Tea's hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, as well as created Maryland's first green business incubator.

Seth currently serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, Happy Baby, and Repair the World. He also serves on the Honorary Board of Directors for Montgomery County Public Schools Education Foundation, is a member of the Trust for the National Mall Advisory Council and sits on the Advisory Board of Net Impact. In 2011, Seth was appointed by Governor Martin O'Malley to the Maryland Economic Development Commission. He has also served on the boards of the Calvert Foundation, Environmental Leadership Program, Pennsylvania Certified Organic, and Somerset Elementary School Educational Foundation.

He is a frequent blogger at inc.com, TreeHugger and Huffington Post. Seth enjoys sharing lessons and insights learned from scaling a mission-driven enterprise at various conferences and events across the country. Seth is a graduate of Harvard College (1987) and the Yale School of Management (1995), and holds an honorary Doctorate of Laws from American University and is a Henry Crown Fellow of the Aspen Institute. He lives with his wife and three boys in their eco-friendly house less than a mile bike ride from Honest Tea's Bethesda, Maryland headquarters where he starred in his first (and last) rap video. BARRY NALEBUFF
Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management. An expert on game theory, he has written extensively on its application to business strategy. He is the coauthor of five prior books: Thinking Strategically and The Art of Strategy are two popular books on game theory. Co-opetition looks beyond zero-sum games to emphasize the potential for cooperating as well as competing. Why Not? provides a framework for problem solving and ingenuity. And Lifecycle Investing introduces a new strategy for retirement investing. In addition to his academic work, Barry has extensive experience consulting with multinational firms. He serves on the board of Nationwide Insurance and advised the NBA in their negotiations with the Players Association. A graduate of MIT, a Rhodes Scholar, and Junior Fellow at the Harvard Society of Fellows, Barry earned his doctorate at Oxford University.

Barry has appeared in a variety of media. He was a columnist for Forbes (see here) and a regular commentator on Marketplace. (available here). His op-ed columns have appeared in the New York Times, the Washington Post, and on Bloomberg.com. His work on game theory and business was featured in a Forbes cover story and most recently in a Boston Globe article on the Capitol Hill "Sequester." Barry has worked with ABC PrimeTime as the co-creator and on-air expert for two hour-long specials on game theory - see Good Morning America and Primetime. SUNGYOON CHOI - Illustrator
Sungyoon is a graduate of the School of Visual Arts where she teaches The Art of the Graphic Novel. Her illustrations have appeared in New York Magazine, Playboy, and the New York Times. She is the illustrator for American Widow (Random House, 2008) and the The Emperor's Poet (forthcoming from Macmillan, First Second).