THE BOOK
BOOK

Sneak Peak - Chapter One Hardcover: 304 pages
Publisher: Crown Business
Publish Date: Sept. 3, 2013
ISBN-10: 0770437494
ISBN-13: 978-0770437497

We created this book for much the same reason we founded Honest Tea; we wanted a book that we wish we could've read before we started out. And we want to prepare you for what to expect. We experienced countless rejections, sleepless nights, and close shaves with our life savings and even Seth's life. While this is a story about building a brand, it's also a story where life gets in the way. We share some of the personal struggles any entrepreneur inevitably faces while trying to balance the demands of raising a company and a family.
One reason we survived is we had the big picture right. That wasn't an accident. We'll take some trips to Barry's MBA classroom to illustrate how economic principles helped guide our decisions.

What's Your Mission? If you're seeking a career with purpose or simply want to learn how Seth & Barry did it, order Mission in a Bottle now.

View
Watch

"Seth and Barry have translated the wild, often lonely entrepreneurship adventure into a completely candid and accessible must-read for anyone interested in starting or growing a business. Like their beautiful drinks, this book is truly and refreshingly honest."
"Seth Goldman and Barry Nalebuff have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business -- and especially for those considering an entrepreneurial path -- MISSION IN A BOTTLE is a must-read."

"If you run a business, work for a business, want to know how business works, or – most important – are thinking of starting a business (or if you drink iced tea or want the world to be better) READ THIS BOOK! It's a great story, and the good guys win."
"When Seth left Calvert to launch Honest Tea, I was puzzled how a bottled tea venture could be so meaningful. This book is a courageous and frank story around his inspiring example of social entrepreneurship. I read it in one sitting."

"It's the honest voice of Seth and Barry coupled with the humanity of each believable scene that truly drew me in and made it so easy to read a brilliant business book disguised as a maybe comic book. This clever graphic novel is an inspiring business adventure that brought me back to the roller-coaster ride we have been on with Happy. A must read for budding or well-rooted entrepreneurs or really for anyone interested in what happens behind the scenes at a start-up. I loved it!"

"I love the Honest Tea story, and I'm flattered to be mentioned. It's really a great piece of work."

"Seth and Barry have a great story that translates into a fun and educative read. The depth and sincerity is clearly transmitted. I believe the book truly serves as a guide and will be much enjoyed by students and entrepreneurs alike."
"It takes equal parts audacity, creativity and vision to build a product and organization and Mission in a Bottle is about embracing and learning from failures with purpose as your North star. The playful graphic novel is a must read for anyone interested in social change regardless of the industry or sector they choose to pursue."
"Inspiringly honest. As a serial entrepreneur in impact investing, I found great insight in this fresh story of two humble guys building an important brand with integrity. Honest Tea failed forward in lots of little and sometimes big ways, but was built with the tenacity and patience to survive and thrive through it. This is a story for every entrepreneur, not just those working to better people and planet. But for those tackling the intractable issues of our world with optimism and impatience, it is a must read with fundamental learnings to reach the mountaintops even though the road is often hard and unclear."
"The story of Honest Tea was compelling and highlighted the ability to do good and make money—not as a trendy way of doing business but rather as the only way of doing business. The graphic novel approach allowed the true essence of Seth and Barry's characters to come alive. At different times I found myself laughing, nodding yes, having an "aha" moment, and screaming 'no, don't buy the manufacturing plant!' Thanks for the journey!"
"Mission in a Bottle is the most enjoyable business book I've ever read... and I've read a ton of them! It's an enormously helpful book of confessions and lessons on how to create a successful, values-driven company. By using a comic-book format, Seth and Barry made it refreshingly different and fun to read. "

EVENTS
EVENTS
If you're interested in scheduling Seth and/or Barry for a speaking event, please contact us at missioninabottle@gmail.com.
PRESS
PRESS

The Kojo Nnamdi Show
Seth Goldman: Founder Of Honest Tea
LINK

CNBC
Honest Tea: Doing business differently
LINK

33 Voices
Audio Interview with Seth and Barry
LINK

Accidental Creative
AC Podcast: Seth Goldman On Co-Founding Honest Tea
September 2013
LINK

MoneyNews
Honest Tea Founders: 'Build Something You Believe In'
September 2013
LINK

Mixergy
Honest Tea: Doing Business Differently – with Barry Nalebuff
September 2013
LINK

Net Impact
Mission in a Bottle: An Honest Discussion of the Risk – and Reward – of a Values-driven Brand
September 2013
LINK

Fox Business
Honest Tea's Playbook for Success
September 2013
LINK

The Washington Post
Honest Tea CEO Seth Goldman is expanding the company in pursuit of healthier foods
September 2013
LINK

Biographile
Seth Goldman and Barry Nalebuff on Lessons Learned with Honest Tea
September 2013
LINK

ideastream
Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success
August 2013
LINK

OPENforum
Seth Goldman Of Honest Tea: Turning Five Thermoses Of Tea Into A $100M Company
August 2013
LINK

Gazette.net
A new take on the story of green businesses
August 2013
LINK

Financial Times
'Mission in a Bottle' by Seth Goldman and Barry Nalebuff
August 2013
LINK

Bethesda-ChevyChase Patch
Report: Honest Tea Founders Publish Comic Book
August 2013
LINK

Adweek
Building a Nationally Renowned Brand Without Selling Your Soul
August 2013
LINK

Inc.com
How We Sold to Coke--But Kept Our Soul
July 2013
LINK

Forbes
Bottling Impact: An Interview Seth Goldman of Honest Tea
April 18, 2013
LINK

The New York Times
Honest Tea Creates a Business Guide as a Comic Book
March 13, 2013
LINK

POPSOP
Honest Tea Founders Tell the Story of the Bottled Tea Brand in a Graphic Story Book
March 13, 2013
LINK

The Chicago Maroon
GastroConference takes a bite of Chicago's food scene
April 16, 2013
LINK